Ford's Electric Vehicle Dead End: Billions in Losses and Hope for a New Platform Ford is radically revising its electric vehicle strategy in order to cut costs and increase the competitiveness of its future electric vehicles.

The main key to competitiveness is affordable prices: for cheap "electric vehicles", a special team of engineers, isolated from other Ford projects, has been developing a new modular platform for two years.

This week, Ford released its financial report for 2023: the main attention of investors and the media was attracted by the electric vehicle division Ford

Model e, which brought in 4.7 billion dollars in losses. This year, according to the company's forecasts, the losses of Ford Model e will amount to about 5.5 billion dollars. The task set at the beginning of 2023 to make the electric vehicle division profitable by 2026 will most likely not be achieved. Ford, like other major Western automakers, is forced to respond to the global slowdown in demand for electric vehicles: in December, we reported that the production plan for the Ford F-150 Lightning electric pickup, which was recently considered a hit, had been halved and that Ford was cutting investments in the production of its own batteries for electric vehicles.

Yuri Natchetoi